How to increase restaurant sales without advertising

Sales are a crucial part of every business and restaurants, like any other business, strive to always focus on their bottom line. The restaurant market that we have today is quite volatile, which makes restaurant sales even trickier.

This makes advertising a critical element in the equation. However, what if you want to increase your restaurant sales without using any advertisement strategies? Is it possible?

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How to promote your restaurant on social media

Social media has the power to greatly increase the awareness of your restaurant, but getting it right isn’t always easy, especially when you consider everyone is online today, including your competitors. Carry on reading for 5 tips we think you should know to successfully promote your restaurant on social media.

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What is revenue management in hotels?

When it comes to hotels, revenue management is a pivotal role required to optimise profit. By selling “the right product to the right customer at the right time and at the right price,” revenue managers can ensure the hotel maximises its potential profits and reduces the likelihood of loss. It’s a role that works closely with all management facets of the hotel to ensure demand is met and even exceeded.

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How Artificial Intelligence is already transforming the Hospitality industry

It was once the stuff of sci-fi but Artificial Intelligence (AI) is about to transform the world of work forever. A recent report by the Office For National Statistics found that 1.5 million jobs in England are at high risk that some of their tasks and duties will become automated in the near future.

 

Hospitality is likely to be at the forefront of that change. Aside from in a few high profile hotels in tech-hungry Japanese cities, humanoid robots are unlikely to be checking in guests anytime soon, nor are they likely to impact negatively on levels of hospitality recruitment. Instead, AI is already starting to streamline how hotels operate, freeing staff from time-consuming administrative duties and allowing them to spend more time catering for the needs of customers.

 

Here are four ways AI is already being used within the hospitality sector.

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Why study hotel management

The tourism and hospitality industry continues to grow globally increasing the need for qualified people to join and make their mark on the industry. Being a hotel manager can be a hard and challenging job, but it is also one that is very rewarding, has excellent job opportunities, and for the right people, it can offer an environment for them to be highly successful in. Here are five of the top reasons to study hotel management.

1. You get to see the world

Studying and qualifying to be a hotel manager opens up a world of possibilities, literally. The skills required to manage a hotel in one country are the same as in another. Hotels exist in every town and city in the world. You will have the chance the work in the world’s greatest cities and its hidden treasures.

2. Early opportunities for a leadership role

The hospitality industry offers fast progress and on-the-job training. Allowing you to take on a managerial role at a relatively young age. This is great news for those who are natural leaders and are keen to use their talents. It also provides excellent experience if you want a career change later in life.

3. It’s not a 9-5

For some people this will be a negative, they crave the routine a 9-5 job offers. For many others, the chance to work in a more varied and dynamic manner can be very appealing. No two days are the same working in a hotel, it is a job that will constantly keep you on your toes and provide some great experiences.

4. You get to be creative

Many people associate creativity with writers and painters, but there are many other forms of creativity. As a hotel manager, you will have to come up with creative and innovative ideas to ensure your hotel provides guests with the best possible experience.

5. Earning potential

Thanks to the high levels of responsibility involved, qualified hotel managers often find the salary for entry positions to be very competitive. These rates go up considerably when working in capital cities. There are excellent opportunities to progress your career becoming a general manager or even managing your own chain of hotels.

How much does it cost to hire a celebrity chef?

These days, celebrity chefs are more popular than ever. Many chefs have become household names thanks to the rise of TV cookery shows where they’ve had the chance to wow the world with their meticulous craft and specialist skills. So, you’re only human if you want a slice of the action too.

From a formal business dinner to a friendly village fete or even a private dinner with your nearest and dearest – a celebrity chef can add a touch of glamour to your food experience. Or, if you’re more business-minded, a celebrity chef can also create a lot of publicity for a product or an event. Because, let’s face it, having a celebrity in the room adds a buzz.

It would be hard to rank each celebrity chef individually as they all come with their own set of unique and fascinating skills. According to UK hire agency Black Card Entertainment (https://www.blackcardentertainment.co.uk/our-services/celebrity-hire/hire-a-chef.html), this means that hiring a top name will have different fees for different occasions. It’s safe to say that hiring a TV chef might depend a lot on what it is you would like them to do. For example, a bespoke cooking demonstration could cost you more than hiring them to judge a work event. Regardless, it’s more than likely that a celebrity chef could cost anywhere from thousands to hundreds of thousands for their time.

This being said, there are always more affordable options when it comes to hiring a celebrity chef. There are many rising TV personalities who may have a smaller fee than those who have been in the business for years. They’ll undoubtedly have the same pizzazz and passion for cooking, and still be able to add something special to your foodie event.

Whatever the cost, there’s a real draw that can come from hiring a celebrity chef. Whether it’s for a personal event to add that wow factor, or for a business to help you tap into a massively popular market – it’ll always go down a treat. Plus, we’re sure the food will be pretty out of this world too…

How will Brexit affect the hospitality industry?

The main issue with Brexit is that nobody knows exactly how it will wash out. Brexiteers, by and large, are confident that things will go well, that the UK is shrugging off an immense load of unnecessary legislation and will be free – able to make preferential deals with other countries, including individually with other EU members. But even Brexiteers cannot be absolutely certain that this will happen, and most financial and political experts – those who have watched the tide of the global economy and its responses to drastic political action over the decades and centuries – are fairly certain that things will not go as easily as might be hoped. When it comes specifically to the hospitality industry, there are a number of factors to take into account.

Manpower

Hospitality work, especially in the lower echelons, tends to be hard work performed at unsociable hours for the national minimum wage or thereabouts: few British people are willing to work these hours for so little money. Seasonal workers from the EU have traditionally filled the gaps left by the British workers, happily coming in for pre-sunrise starts or whiling away the quiet, dark hours behind the 24-hour reception desk as this means that they can pay their way, and get to thoroughly explore their temporary home country. Many of these temporary casual workers have already stopped coming into the UK, preferring to gain their travel and work experience in countries that are still firmly in the EU and that have proven themselves welcoming to foreign workers. After Brexit, this decline will most likely increase sharply, leaving enormous gaps in the hospitality market.

Ingredients and dishes

A large proportion of the UK’s food is imported from the EU under very favourable agreements, making it possible to have a fully cosmopolitan menu without the excessive costs that this would previously have given rise to. After Brexit, it is almost certain that prices of products will fluctuate quite wildly, probably shooting up at first – or perhaps being marked by instances of non-availability as any available stocks will be earmarked for existing EU members before third-parties can be satisfied. Once things have settled down, the UK may find itself having to accept deals on products that are available due to surplus crops rather than being able to choose which goods it wants. This may drive restaurant menus to change more often than would otherwise be desirable.

The hospitality industry, almost always, depends on spare money being available for leisure travel, and sometimes even for business conferences and meetings. In the event that the economy suffers as much as experts seem to be saying that it will: the hospitality industry will almost certainly suffer losses, with only those outlets with strong business practices, good financial reserves and a plan for the future already being actioned promised the chance of survival.

16 Michelin Star Deletions for 2020

Following the latest Michelin announcements earlier this month, a record amount of new stars were awarded in the 2020 Michelin guide; seeing 1 new three-star restaurant, 4 new two-stars and 3 new one-stars in Britain, including 3 new stars in the Lake District and Manchester’s first star in over 40 years!

Success for some however, can always mean disappointment for others. So, we’ve taken a look at some of this year’s omissions.

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