The hospitality industry celebrates Eat Out to Help Out success

After being forced to follow strict lockdown guidelines due to the COVID-19 pandemic, the future of the hospitality industry looked uncertain. Even as lockdown measures began to ease around the UK and restaurants, hotels, cafes and bars were encouraged to re-open, the British public at first seemed hesitant to begin dining and drinking in public once again. Luckily, the Eat Out to Help Out scheme which began on the 3rd of August has proven to be a huge success and has breathed new energy into the UK hospitality industry.

It is estimated that in the first two weeks of the scheme alone, 35 million discount meals were served. In fact, restaurant bookings for Monday – Wednesday in August were significantly higher than restaurants bookings for weekends in July,

The scheme, which runs throughout August, was introduced to encourage consumers to dine out once again after months of being told to stay home. The scheme is open to chain and independent restaurants alike and gives food outlets the opportunity to offer 50% off food and soft drinks from Monday – Wednesday, to a maximum limit of £10 per person. The government has pledged to subsidise the 50% discount and has so far received over 48,000 claims from businesses.

Over 85,000 restaurants are taking part in the scheme, which was introduced in addition to the government’s plan to cut value-added tax for the hospitality industry from 20% to 5% until mid-January. The Eat Out to Help Out scheme is estimated to cost taxpayers around £500 million, though it was arguably needed to save the hospitality industry after months of lockdown.

Rishi Sunak has been delighted with the success of the scheme so far and released the following statement: “Today’s figures show that Britain is eating out to help out — with at least 35m meals served up in the first two weeks alone, that is equivalent to over half of the UK taking part and supporting local jobs in the hospitality sector.”

Businesses which were hesitant to take part in the scheme raised concerns about operating with low cash flow due to the wait time to receive reimbursement. Sunak has eased any such concerns, however, by promising food outlets they will be reimbursed for the discount within 5 days of claiming.

As the Eat Out to Help Out scheme has proven, there is still a lot of life in the UK’s hospitality industry and there are plenty of opportunities available. If you would like to work within hospitality or progress your hospitality career, contact expert recruiters JWR today.

Why some hotels are thriving despite coronavirus

The recent coronavirus pandemic has meant that some hotels have been seriously struggling. With all hotels closed for months, many have lost significant profits. However, now that hotels are fully reopened, some establishments are seeing a great influx of guests. To learn more about how these hotels are thriving despite the pandemic, continue reading.

Rise of staycations

Restricted travel to foreign countries has meant that many Brits are looking for a ‘staycation.’ This essentially involves enjoying a holiday in your own country. While this isn’t great news for airlines, it is fantastic for British hotels looking to bring back customers. Hotels who have done particularly well have emphasised how fun and enjoyable a staycation can be, while enticing customers to stay with them. Hotels with great locations, such as by the sea, in the countryside or in city centres have highlighted the benefits of their local area, showing guests that they can still feel like they’re on holiday in this country.

Great marketing

Hotels who are now thriving once more have put a lot of effort into their marketing campaigns to tempt customers to book with them. Many have uploaded videos on to social media showing the changes that they have made to their establishments, or highlighting the one-way system they have in place. Furthermore, some hotels have created competitions on social media sites to allow guests to win a free stay. Not only does this offer one lucky guest a fantastic experience, but it also generates a buzz around the hotel, encouraging other social media users to view the page.

Increased safety precautions

Those hotels which have shown a serious attitude to safety precautions have also seen a rise in guests. Many hotels have announced more stringent cleaning measures, with hand sanitising stations dotted around the premises. Hotels with eating facilities have also changed to table service only, removing the risk of infection that buffets can pose. Some hotels have taken safety measures to the next level by installing thermal cameras in the building. These can spot if someone has a high temperature and therefore could be possibly ill. This gives great peace of mind to both customers and staff, meaning that hotels can attract more customers to stay. Unfortunately, the hotel industry has been affected by the pandemic, but it is possible for hotels to bounce back and be profitable once again.

For regular industry updates and advice on hospitality recruitment, contact us at JW Recruitment today.

Hotel management during the coronavirus

Managing a hotel has never been more challenging. The uncertainty caused by the unwelcome arrival of the coronavirus has struck a sense of fear into millions of people across the UK.

With so many people being forced to cancel holidays abroad, the collective focus has turned towards ‘staycations’. People need a break like never before. This has placed the spotlight on the UK hospitality industry and, in particular, hotels.

Those who choose to take a break away for a few days are still doing so at their own risk. As soon as they leave their home environment and descend upon a hotel which is populated by hundreds of relative strangers, the risk factor intensifies.

A key role to play

This is where hotels have a significant role to play. In the current climate, the most effective way of helping guests to enjoy their stay is by putting their minds at ease. This is achieved by being seen to carry out all the correct protocols.

The responsibility falls on the hotel, and chiefly the hotel manager, to ensure they are taking every possible precaution to safeguard the wellbeing of guests. Everything from social-distancing protocols to wall-mounted hand sanitizers to partitioned zones in bars and restaurants is crucial.

Hotel managers will, of course, delegate these tasks but the responsibility falls on the manager to ensure they are carried out.

Temperature checks on arrival

It is important that each guest is temperature-checked on arrival and, if the hotel is still using a reception check-in system, plexiglass should be used to separate guests from employees. Furthermore, signage should inform guests about the importance of wearing face masks when walking through the hotel or using lifts.

As well as making guests feel safe and relaxed, managers must provide a safe working environment for staff. Cleaning staff should be brought up to speed on new hotel cleaning regulations. Additionally, where room service is offered, employees should leave food and drinks outside the guest’s door, covered over by foil or clingfilm.

The best chance any business in the hospitality industry has of succeeding is by recruiting talented and hard-working staff who care about what they do. This includes all roles, from cleaners (who have never been more important) to management.

JWR are industry leaders in hospitality recruitment. Our services should be enlisted by any business looking to inject their employee pool with people of the highest calibre.

How to increase restaurant sales without advertising

Sales are a crucial part of every business and restaurants, like any other business, strive to always focus on their bottom line. The restaurant market that we have today is quite volatile, which makes restaurant sales even trickier.

This makes advertising a critical element in the equation. However, what if you want to increase your restaurant sales without using any advertisement strategies? Is it possible?

Continue reading “How to increase restaurant sales without advertising”

How to promote your restaurant on social media

Social media has the power to greatly increase the awareness of your restaurant, but getting it right isn’t always easy, especially when you consider everyone is online today, including your competitors. Carry on reading for 5 tips we think you should know to successfully promote your restaurant on social media.

Continue reading “How to promote your restaurant on social media”

The Food & Drink Trends That Took Over 2016!

A number of food and drink trends dominated the year of 2016, this could have been in street food markets, on various menus or even on social media. So we decided to delve in and find out what those were. Read on to find out!

Continue reading “The Food & Drink Trends That Took Over 2016!”

10 Things Candidates Need to Delete From Their CV’s


Receiving a CV laden with unnecessarily long words, career history including a two month stint of work at a local bakery, or links to their Twitter page, displaying their political stance is enough to warrant a game of paper toss.

According to research by CV-library, who surveyed 900 recruitment professionals – school grades, photos and hobbies should also be omitted from CVs.

Nearly three quarters (73%) still rate basic skills such as Microsoft Office on CVs; however, they advised candidates against listing irrelevant ‘soft skills’ including leadership and creativity.

98% of those surveyed believe that traditional CVs are still relevant in today’s recruitment process.

The top ten things candidates should remove from their CVs can be seen below:

  1. Photos – 25.8%
  2. Jargon – 18.6%
  3. Hobbies – 10.8%
  4. Outdated employment history – 9.9%
  5. Unnecessarily big words – 7%
  6. School grades – 5.3%
  7. Personal interests – 4.3%
  8. Acronyms – 3.1%
  9. Objectives and aims – 2.7%
  10. Social media links – 2.5%

Lee Biggins, Founder of CV-Library, comments: “While some employers now place more importance on broader experience and niche skills, it’s important that job hunters really shout about their soft skills, and highlight transferable qualities that they can apply to the role in question.

“Only the best CVs make the cut, so it’s important that they contain only the most relevant, enticing information for employers.”

Of the soft skills listed on CVs, communication (78%), attention to detail (57%), self-motivation (55%) and strong work ethic (53%) were rated most highly.

The least favoured soft skills to include were public speaking, creativity, leadership, conflict resolution and research skills.


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