The three pillars of home delivery – Deliveroo, Just Eat and Uber Eats – are revolutionising the way we look at the restaurant and takeout industry. Although the takeout industry has been well-established over the years, it has seen a significant increase through the use of modern technology and the simplicity of ordering with a few clicks. Now Deliveroo, which has already revolutionised the industry with its bicycle service, is doing it again by introducing Deliveroo-only restaurants. The company predicts to open 30 sites and create 1,000 jobs in the UK alone. This new venture, entitled ‘Deliveroo Editions’, is bound to make a massive change in the restaurant trade and the industry as a whole. Below you will find some of the benefits of opening a Deliveroo-only restaurant.
On average, it costs between £500,000 and £1 million to establish a restaurant. With the Deliveroo-only venture it is estimated for it to be a fraction of the cost. This could mean that the need for pricey locations on the high street will diminish considerably, as they will be replaced by mobile kitchens and warehouses. The cost of service will also be eliminated as the waiting staff won’t obviously be needed. Furthermore, Deliveroo will provide the infrastructure needed for the restaurant including kitchens and marketing support, massively reducing the cost of the investment.
On average it takes about 6 months to launch a fully functioning restaurant. With this new venture, Deliveroo-kitchens are going to take a few weeks to be fully operational. This is because the company will take care of all planning permissions and legal matters, making the timeline shorter and potentially less stressful.
The reason why restaurants are open so late is because customers often prolong their stay to chat and enjoy their night out, while being perfectly oblivious to the waiters’ tired glances in their direction. Deliveroo-only kitchens would only be open for set hours, making the work more cost and energy efficient. Cleaning will also be reduced to the kitchen, as opposed to a big restaurant.
There would be much less confusion around orders as they will only be directed towards delivery. The only priority will be around who ordered first as opposed to it being directed towards those eating at the restaurant. The optimisation of service will become a massive benefit of this new venture as preparation and delivery will more organised and efficient, making the chefs jobs easier.
By being associated with a brand such as Deliveroo you will have a much broader yet specific market to appeal to. The marketing effort is also provided by the delivery company meaning the chef’s main job would just be that of following their culinary passion as opposed to get in the nitty gritty of the business side of the restaurant.
The technology Deliveroo is famous for will also be able to identify gaps in the market and understand what is going to be successful by seeing what is missing. Meaning they’ll essentially help with the business plan by creating a unique selling point specific for each Deliveroo kitchen.
The London trials in Battersea, Dulwich, Canary Wharf and Camberwell are going to be expanded throughout the UK, if successful. The potential popularity of this trending initiative will become international in the coming years. Deliveroo Editions might become an established reality soon and they have the potential of becoming the new normal when exploring the restaurants and takeout industry!