A recent report by the Caterer.com and People 1st shows an increase of 17% in hospitality job applications whilst the number of jobs remain the same with just over 1,000,000 in the quarter. This increase in application can be seen across the country but mainly in the following areas:
35% in London
43% in the North West
71% in Scotland
114% in Wales.
The report also contains specific analysis of the hotel sector, where applications averaged 62 per job across Hotel Management, Housekeeping, Porter, Reception – Concierge and Reservations Manager roles.
The increase in applications however doesn’t resolve the on-going issue of skill shortages in the hospitality industry. This is due to the fact that 1/5 of the hotel workforce will leave every year. Although the level of competition for roles has risen within hotels, so has the proportion of hotel employers reporting that they have vacancies, hard-to-fill vacancies and skills shortage vacancies, illustrating that few people stay in the industry long term.
Ian Burke, Website Director, Caterer.com, commented: “Whilst industry skills shortages make life difficult for employers, they can position themselves to ensure that they recruit and retain staff that fit their desired profile. The question for hospitality employers now is how to attract and retain the most relevant candidates. There is none simple solution, but a key component is to have a strong and meaningful employer brand, something which an increasing number of hospitality employers are successfully embracing.”