People Profile – Inside Info… Richard Smith

Richard Smith

This month our roving reporter Linda had a chat with Richard Smith, Head of Sales and Marketing at Yarnfield Park Training & Conference Centre. Here’s what he had to say about his role at Yarnfield and if he could choose, which film character he would most like to be! Check it out here

Describe your job role
I am the head of sales and marketing for the UK’s largest conference centres. I am responsible for sales and marketing strategy and manage a team. I came to this company 6 years ago and my biggest responsibility was to take the venue to the commercial world after it was once owned by BT.

What do you see as your biggest challenge/s over the next 12 months?
The biggest challenge will be insuring our clients will continue to be committed after Brexit.

What’s been your career high?
In 2008 I was appointed Head of Sales at ICC Birmingham. But overall highlight has been turning Yarnfield Park around to a highly successful venue.

What are you most proud of – career and/or personal?
Personally – becoming a father for the first time.
Professionally – securing the future of Yarnfield Park.

What’s your worst ever/most memorable moment?
A very interesting moment was when we were at our old site and we found out that around the corner there was a massive building being used as a cannabis factory!

What do you love most about your job?
Definitely the diversity of the role. I love a challenge and it’s been challenging taking something old and dated and turning it into a success.

What advice would you give someone wanting a career in Sales and    Marketing?
My advice to anyone wanting to be in sales and marketing is for them to ask themselves why they want to do it. You have to make sure you’re not doing it just for the money. You need to be passionate about the product you’re selling.

If you had to choose an alternative career what would it be?
Either an architect or politician.

What’s your/ The Company’s next step?
At the moment we are looking to find conference centres that are interested in taking a long term lease with the venue.

If you had to choose to be a character from a book or film who would it be and why?
Jay Gatsby. The Great Gatsby was my favourite book growing up and I admired that this guy became so successful and it was all for a girl. I think Gatsby is the greatest character in literature.

Game of Thrones or House of Cards?
House of Cards

Sauvignon Blanc or Stella?
Sauvignon Blanc

What do you do when you’re not working?
Well, I am a long time Wolverhampton supporter. I also love running and going swimming with my daughter.