Never mind the weather, never mind the rain!

Boost in the UK hospitality sector shows promise for hospitality recruitment.

It’s undeniable that the hospitality and travel sectors were some of the most badly hit professions during the Coronavirus pandemic, with many people’s livelihoods up in the air.

However, since the ease of lockdown restrictions and with the re-opening of restaurants and pubs at the beginning of July, the hospitality and travel sectors have been given a new lease of life and hope.

This fresh start is widely supported by new research commissioned by the building society, The Cumberland, which has revealed positive insights for those working in hospitality or interested in a career in the hospitality sector in the UK.

As the travel industry was under-fire this summer due to quarantine rules, as well as the fear of travelling via airports abroad, Brits instead opted for a staycation holiday in the UK.

Cumberland’s research revealed that 83% of British holidaymakers preferred a holiday within the UK, with research further suggesting that seaside towns such as Cornwall were a fan favourite with Brits, with 16% of participants choosing this destination.

Meanwhile, others decided to embrace the great outdoors with 16% visiting Scotland and 15% visiting the Lake District.

Most encouragingly of all, out of the survey of 1,015 UK adults, 71% said they plan to make the UK their destination of choice for holidays in 2021 – suggesting that the British staycation could be here for many years to come.

As more countries continue to join the UK quarantine list daily, research like this is invaluable to those wishing to continue working in hospitality, acting as reassurance that they will continue to be supported.

Cumberland’s research further suggested that Brits are now more focused on having an easy and relaxing holiday experience, with 59% claiming that the ‘ease’ of UK travel was a major benefit of staycationing, as well as 49% mentioning that it was ‘safer’.

Continuing with the theme of relaxation and safety, 39% of British holidaymakers would prefer to stay in a hotel.

Now more than ever before, hotels, restaurants and bars are fully equipped to offer a safe and stress-free hospitality experience, operating with the finest attention to detail.

Regardless of what’s to come next, it’s certain that hospitality in the UK isn’t going anywhere.

If you would like to work within hospitality or progress your hospitality career, contact our expert recruiters JWR today.

20th February – Jobs of the Week

Here’s a recap of our “Jobs of the Week” for 20th February 2015:

Reception Manager – Hotel – West Yorkshire – Apply via

Deputy General Manager – Hotel – Berkshire – Apply via

Sous Chef – Hotel/Restaurant – South Wales – Apply via

Commis Chef – Hotel – Cardiff – Apply via

Junior Sous Chef – Hotel – Dorset – Apply via

Chef de Partie – Hotel – Cardiff – Apply via

Commis Chef – Hotel – Cornwall – Apply via

Chef de Partie – Hotel – Cornwall – Apply via

6th February – Jobs of the Week

Here’s a recap of our “Jobs of the Week” for 6th February 2015:

Wedding & Events Co-Ordinator – Stunning Manor House Hotel – Southampton – Apply via

Chef de Partie – Hampshire –  £18k – Apply via

Sous Chef – Hertfordshire – £24-28k – Apply via

Chef de Partie – £18k – Buckinghamshire – Apply via

Front Office Manager – Corporate and Leisure Hotel – Southampton – Apply via

Banqueting Sous Chef – Buckinghamshire – Apply via

Sous chef £25k – Worcester – Apply via

30th January – Jobs of the Week

Chef de Partie – £18k – Buckinghamshire – Apply via

Front Office Manager – Corporate and Leisure Hotel – Southampton – Apply via

Banqueting Sous Chef – Buckinghamshire – Apply via

Sous chef £25k – Worcester – Apply via

Sous Chef – Suffolk – up to £28k – Apply via

Assistant HR Manager – Berkshire – £35,000+ – Apply via

Hotel Manager – West Midlands – Apply via

Reception & Reservations Manager – Stunning Boutique Hotel – Hertfords – Apply via

For more JWR Jobs, please visit our website:

Increased competition for Hospitality jobs

Hospitality jobs

A recent report by the and People 1st shows an increase of 17% in hospitality job applications whilst the number of jobs remain the same with just over 1,000,000 in the quarter. This increase in application can be seen across the country but mainly in the following areas:

35% in London

43% in the North West

71% in Scotland

114% in Wales.

The report also contains specific analysis of the hotel sector, where applications averaged 62 per job across Hotel Management, Housekeeping, Porter, Reception – Concierge and Reservations Manager roles.

The increase in applications however doesn’t resolve the on-going issue of skill shortages in the hospitality industry. This is due to the fact that 1/5 of the hotel workforce will leave every year. Although the level of competition for roles has risen within hotels, so has the proportion of hotel employers reporting that they have vacancies, hard-to-fill vacancies and skills shortage vacancies, illustrating that few people stay in the industry long term.

Ian Burke, Website Director,, commented: “Whilst industry skills shortages make life difficult for employers, they can position themselves to ensure that they recruit and retain staff that fit their desired profile. The question for hospitality employers now is how to attract and retain the most relevant candidates. There is none simple solution, but a key component is to have a strong and meaningful employer brand, something which an increasing number of hospitality employers are successfully embracing.”