Sales Manager

Sales Manager - Conference & Events

Central London
£45,000 + Individual Bonus + Excellent Benefits
Monday-Friday

An exciting opportunity has arisen for an experienced Sales Manager to join a successful independent hospitality and events business operating high-quality venues in Central London.

The business has an excellent reputation for customer service, corporate events and quality food & beverage, with an established and diverse client base. This is an important commercial appointment with responsibility for driving revenue, developing new business and maximising sales opportunities.

Reporting directly to the Managing Director, the Sales Manager will take ownership of venue sales, enquiry conversion, account management, pricing and yield strategy, agency relationships and new business development.

The Role

As Sales Manager, you will:

• Drive sales and revenue across the business
• Manage incoming enquiries, conversion, diary management, pricing and yield
• Develop rate and selling strategies alongside the Managing Director
• Produce annual budgets and weekly/monthly forecasts
• Proactively identify and develop new corporate business
• Manage and grow key accounts and repeat clients
• Build strong relationships with third-party venue and events agencies
• Conduct client show-rounds and maximise enquiry conversion
• Identify opportunities for preferred supplier agreements and long-term corporate contracts
• Prepare tenders, proposals, annual agreements and SLAs
• Work closely with the Events and Operations teams to ensure a seamless client journey
• Liaise with Marketing on campaigns, seasonal offers and online activity
• Monitor competitor activity, market demand and pricing
• Attend occasional networking events, trade shows, client events and open days

The Candidate

We are looking for a commercially driven hospitality sales professional with proven experience within conference, meetings, events or venue sales.

You will ideally have:

• Previous experience as a Sales Manager, Venue Sales Manager, Conference & Events Sales Manager or Meetings & Events Sales Manager
• Strong proactive and reactive sales experience within hospitality
• A proven track record of converting enquiries and achieving revenue targets
• Experience managing corporate accounts and third-party venue agencies
• Good understanding of pricing, yield, diary management, budgets and forecasting
• Strong new business development and account management skills
• Excellent relationship-building and communication skills
• Confidence conducting client presentations and venue show-rounds
• Strong commercial awareness and attention to detail
• The ability to work autonomously within a small and entrepreneurial business

This would particularly suit someone who is commercial, proactive and target-driven, but who also enjoys building long-term relationships and becoming closely involved in the overall performance of the business.

Salary & Benefits

£45,000 basic salary + individual performance-related bonus

This is an excellent opportunity to join a well-established Central London conference and events business, working directly with the Managing Director and having genuine influence over its commercial performance and continued growth.

Apply now for further information and a confidential discussion.