How are restaurants using digitalisation to their advantage?

Few cities can rival the food and dining experiences available in London. From street cuisine to gourmet dining, London caters to a wide range of tastes and budgets. The last several years have been difficult for restaurants in London, as they've had to deal with lockdowns and restrictions, as well as a lack of personnel and supplies. But, thanks to digitalization solutions, restaurant owners have quickly overcome these obstacles and are not just surviving but prospering. Read on to learn some ways restaurants are using digitalisation to their advantage below.

1.            Online ordering

For restaurants, online ordering is a mixed blessing. While they assist in raising sales, they also add complexity, which often leads to order errors, more work for an already overworked workforce and can create dissatisfied consumers.

Fortunately, restaurants can enjoy the advantages of online ordering without any additional stress by using order automation technology. Order processing is streamlined using online ordering systems, which reduces staff workload and eliminates manual input errors.

2.            Self-ordering kiosks

Self-ordering kiosks aren't technically new. Many big restaurant chains had already installed self-ordering kiosks before the COVID-19 pandemic and had immediately found success with the equipment. McDonald's claims that locations that installed kiosks had a 5% to 6% increase in revenue.

Changes in consumer behaviour are mostly to thank for the increase in sales. Customers have become used to the convenience of online purchasing and are expecting the same degree of control and personalisation while dining out. Restaurant kiosks give a quicker and more customised ordering experience, putting them in a great position to fulfil shifting consumer expectations.

3.            Restaurant management software

Restaurant management software is built with features that make it easier to run and manage a restaurant. Time-consuming procedures like pricing orders and table allocation can be handled by restaurant management software. It does, however, free up your staff to concentrate on other tasks that contribute to company development and customer satisfaction.

Using restaurant management software allows employees to be free of time-consuming activities and focus on providing excellent customer service. For example, management software can manually complete cash register balancing and double-check sales discrepancies.

Make sure to contact our expert team at JWR Recruitment for all your hospitality recruitment, hotel recruitment, bar recruitment and contract catering needs today. We can help you find the right staff for your business.