Why some hotels are thriving despite coronavirus

Why some hotels are thriving despite coronavirus

The recent coronavirus pandemic has meant that some hotels have been seriously struggling. With all hotels closed for months, many have lost significant profits. However, now that hotels are fully reopened, some establishments are seeing a great influx of guests. To learn more about how these hotels are thriving despite the pandemic, continue reading.

Rise of staycations

Restricted travel to foreign countries has meant that many Brits are looking for a ‘staycation.’ This essentially involves enjoying a holiday in your own country. While this isn’t great news for airlines, it is fantastic for British hotels looking to bring back customers. Hotels who have done particularly well have emphasised how fun and enjoyable a staycation can be, while enticing customers to stay with them. Hotels with great locations, such as by the sea, in the countryside or in city centres have highlighted the benefits of their local area, showing guests that they can still feel like they’re on holiday in this country.

Great marketing

Hotels who are now thriving once more have put a lot of effort into their marketing campaigns to tempt customers to book with them. Many have uploaded videos on to social media showing the changes that they have made to their establishments, or highlighting the one-way system they have in place. Furthermore, some hotels have created competitions on social media sites to allow guests to win a free stay. Not only does this offer one lucky guest a fantastic experience, but it also generates a buzz around the hotel, encouraging other social media users to view the page.

Increased safety precautions

Those hotels which have shown a serious attitude to safety precautions have also seen a rise in guests. Many hotels have announced more stringent cleaning measures, with hand sanitising stations dotted around the premises. Hotels with eating facilities have also changed to table service only, removing the risk of infection that buffets can pose. Some hotels have taken safety measures to the next level by installing thermal cameras in the building. These can spot if someone has a high temperature and therefore could be possibly ill. This gives great peace of mind to both customers and staff, meaning that hotels can attract more customers to stay. Unfortunately, the hotel industry has been affected by the pandemic, but it is possible for hotels to bounce back and be profitable once again.

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